[My Founding Story]
The world knows me as Zuricka.
I live a minimalist lifestyle and enjoy nature.
I started StraightUp in 2016 with one goal to contribute to NZ tech sector by bridging the shortage tech talent gap.
My career began as a a business process consultant where I've played a pivotal role in transforming failed projects into successful ventures for some of New Zealand's top companies.
My best friend and I also co-launched a web data analytics backend application for the manufacturing sector. We bootstrapped the venture and built a thriving business around it, eventually selling the system for a profit.
I did all of this for 10+ years prior to starting StraightUp as a tech recruitment firm.
Today, I have stripped away everything that doesn’t serve me running two beautiful, profitable businesses.
I used to want to change the world. Then I realized that I need to wake up to my own inner power, do what I was meant to be and a new world will be revealed.
I've come to understand that while thoughts, desires, power titles and fame are temporary, our actions stand the test of time.
I value transparent, straight conversations over inauthentic diplomacy and prefer a simple life to stay laser-focused.
What I have chosen to walk away from…
- Chaos
- Competing for the 1st spot
- Living to look good in the eyes of society
What I enjoy…
- My Family, Friends.
- Breathing/Movement
- Slow eating of my meals
- Meditation, Retreats, Tech Events.
- Operating on an Abundant Lean Model.
- Books, Museums, Libraries, Documentaries, Movies.
- Large spaces with greenery, clouds, birds, soil, you get the picture
- Being Rich Financially, Physically, Mentally, Emotionally, Spiritually
- Nature – Trees, Forests, Water, Fire, Rocks, Animals, Geyser Caves, Mountains.
- Associating with humans who are humble, down-to-earth, and purpose-driven.
I look forward to serving you.
Together, let us build a future that helps us live a life of meaning.
Ciao , Namaste..🙏
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